Super Ultra Cool, SUC, is a skate brand with art at its core. We work with artists to design and develop each collection. The name is ironic (nothing can ever be that cool) and the tongue in cheek nature of the name is reflected in our art. We do not take ourselves too seriously and want our clothing to remind everyone of that.
Our brand’s initials are SUC, which is not a coincidence. Sucking is such an important part of skating. Every skater has to suck at some point no matter how good they are. And as a brand we want to celebrate that.
We are born out of Ultra Studio, a design studio based in Leigh on sea. Headed by Andrew Gooch, @ultra.andy, he wanted a place to share his drawings as well as a place to bring all his talented friends together and create something great.
Founded: 2024
Location: Leigh-on-Sea, England